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RetailA Reseller’s Guide to Fridge Cling Margins
For gift shops, boutiques, and local retailers who resell custom fridge clings — whether as a locally branded souvenir line or a personalization service — the line item most people overlook is the volume tier you order at. Getting that right changes your landed cost per unit more than almost any other decision in the pricing chain.
Understand your landed cost
Landed cost is your per-unit price at your order quantity, plus shipping to your location, spread across every unit. Because our per-unit pricing improves as order size increases, doubling your order quantity often lowers your landed cost enough to justify the larger upfront spend within a single selling season, especially for a design you know sells well.
Pricing tiers to plan around
Most resellers settle into one of three tiers: a starter tier around our 100–300 unit minimum to test a new design before committing further, a growth tier around 500–2,000 units once a design is proven to sell, and a full-catalog tier above 2,500 units for a shop stocking multiple designs or restocking a bestseller repeatedly through a season.
| Tier | Typical quantity | Best use |
|---|---|---|
| Starter | 100–300 | Testing a new design |
| Growth | 500–2,000 | Proven seller, single design |
| Full catalog | 2,500+ | Multi-design stock or repeat restocking |
Setting your retail price point
Fridge clings typically resell in the $4–$12 range depending on size, finish, and whether the design is locally themed or fully custom. At our bulk cost of roughly $0.60–$1.75 per unit at MOQ (improving at volume), that retail range supports a healthy margin even before accounting for the marketing value of a well-designed, locally relevant piece that customers buy as a souvenir or gift.
Don’t undercount reorder value
A design that sells out is a signal, not a one-time win. Because we keep your artwork and specs on file, reordering a bestselling design is faster than a first-time order — no new design cycle, just a quantity and a go-ahead — which means your best sellers can be restocked quickly enough to avoid a sales gap on a shelf.
Planning a retail line? Get a custom quote for pricing at your target volume. Learn more about how we work, or browse more guides.